Marketing
Mad Mex pledges 80,000 burritos if runners break records in fun run
Mad Mex pledges 80,000 burritos if runners break records in fun run
The burritos will be given to all entrants in the marathon.
How Grill’d built Barbie’s real-life ‘dreamhouse’
The fast-food brand took inspiration from the film’s architectural aesthetic.
The secret ingredient to viral fast-food marketing campaigns
Burger King Singapore’s head of marketing shares four tips.
Five Guys guys celebrates 10-year anniversary with new merch drop
The new apparel line is called the checkerboard merch.
McDonald’s to launch ‘fry-thru’
The restaurant will serve hot crispy fries with some limited-edition sauces.
Shake Shack UK launches first retail collaboration
The fast-food brand has teamed up with culture brand Wavey Garms.
Subway Singapore wants customers to walk more with first challenge-based activation
The campaign gives a chance to win cash prizes of up to $3,000.
KFC celebrates 45th year in Singapore with multi-sensory installation
The first 4,500 people visiting the #MEANDMYKFC Installation will get a free two-piece chicken voucher.
KFC unveils limited-edition Christmas in July jumpers for fans, pets
Two new Christmas sauces were also launched as part of the campaign.
Fridays promotes kids’ menu in new campaign
‘Sundaes with Sunday’ marks brand ambassador Ferne McCann’s first activation.
Subway Malaysia’s mascot gets spotlight in 3D billboard, exhibits
Sabweh first made his debut across Malaysia with limited-edition Raya packets during the Hari Raya festive season.
Just Eat enlists Katy Perry for new global campaign
The TVC was created by McCann London.
Tealive teams up with Nestlé for Kit Kat drink range
The items are featured in the chain’s new concept store.
Pret A Manger celebrates spring menu launch with scarf collection
All proceeds from purchased scarves go to The Pret Foundation.
KFC selling £198 leather ‘Wrapuette’ bag
All proceeds will be going to the KFC Foundation.
Subway taps TikTok star as ‘crisp sandwich sommelier’
The chain looks to “educate customers on the art of creating the perfect crisp sarnie.”
Jollibee's latest safety video spotlights “newfound joy” of dining in-store after years of varying restrictions
Also highlighted were the chain’s fully vaccinated store teams and checking of vaccination cards for indoor dining.
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The leaders of the biggest QSR brands in Australia attend the conference.
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