How is Starbucks Singapore celebrating SG60?
The brand is releasing new merch, new menu items, and bringing back some fan favourites.
Starbucks Singapore announced the launch of the Shiok Together campaign to celebrate SG60.
SG60 is a nationwide effort to celebrate Singapore’s 60th year of independence.
Leading the celebration is the launch of the Shiok-Ah-Ccino Yuan Yang Coffee Frappuccino, a bold reimagination of the beloved local beverage, now blended into a creamy, icy treat for all-day indulgence. The drink is the first-ever Singapore-exclusive beverage that will join the core menu all year round.
Additionally, the brand is launching the new Starbucks Birthday Confetti Ube Cream Frappuccino Blended Beverage to celebrate the 30th anniversary of the Starbucks Frappuccino.
Starbucks is also bringing back beloved menus such as the Laksa Mac & Cheese Pie, Butter Chicken Prata Pie, Nasi Lemak Egg Crepe Wrap, Ugly Curry Chicken Puff, Milo Crumble Cheesecake, Kueh Salat Cheesecake, Chocolate Chip Wafer Cheesecake, and the Gem Icing Cookie
The fan favourite Shiok bites are locally inspired menu items with a twist.
Starbucks has also teamed up with inwarmregard, a Singapore-based illustration brand founded by How Kah Hwee in 2022, for a special SG60 collection that brings local stories and heritage to life.
Beyond Starbucks' signature drinkware, the brand will launch tote bags, T-shirts, and socks designed by inwarmregard.
The group is also partnering with design studio WHENIWASFOUR to launch the WHENIWASFOUR + Starbucks Local Destination collection to bring Singapore’s heritage to life through vibrant patterns, iconic landmarks, and everyday cultural symbols.
From the Ceramic Mug to the Tote Bag and Tumbler, each piece in this charming collection tells a story, bringing the spirit of the city into homes around the world.
Finally, Starbucks will also release the Merlion Bearista Collection, which comes in plush toys to
practical accessories and indulgent treats.
