Four in 10 GCC consumers eat fast food two to three times a week

Hardee's and Jollibee tied as Millennials' top fast food brands, with 43% each.

Fast food forms part of the weekly eating habits for many people across generations in the GCC, according to a report by Blapp.

The survey found that around four in 10 respondents from Gen X, Gen Z, and Millennials eat fast food two to three times a week, whilst only about 8% said they consume it four or more times weekly.

The findings were broadly similar across age groups and between men and women, suggesting that fast food is a regular part of eating habits rather than an occasional choice.

Brand preferences varied by generation.

Amongst Millennials, Hardee's and Jollibee were the most selected brands, each cited by 43% of respondents, followed closely by Al Baik at 42%.

Domino's was chosen by 40%, Burger King by 39%, KFC by 38%, Pizza Hut by 37%, and McDonald's by 32%.

Around 21% of Millennials said they do not eat fast food.

Gen Z respondents were more likely to say they do not eat fast food, with 43% selecting that option.

Amongst those who do, KFC and McDonald's were the most commonly chosen brands, each at 38%, followed by Al Baik and Burger King at 37%.

Domino's and Pizza Hut each received 35%, whilst Hardee's and Jollibee were both selected by 33% of respondents.

Amongst Gen X respondents, 36% said they do not eat fast food.

McDonald's was the most commonly selected brand at 30%, followed by Pizza Hut at 28%.

Burger King and Domino's each recorded 25%, whilst Hardee's, Jollibee, and KFC were each chosen by 24%.

Al Baik was selected by 21% of respondents.