QSR chains rise amongst UAE’s Top Brand Movers in June 2026

Hardee’s topped the list after improving across 11 of YouGov’s 13 tracked metrics.

Two quick-service restaurant chains emerged amongst the UAE’s biggest brand movers in June 2026, according to YouGov’s BrandIndex rankings.

Hardee’s topped the list after improving across 11 of YouGov’s 13 tracked metrics.

The gains were recorded in Ad Awareness, Word-of-Mouth Exposure, Buzz, Impression, Value, Reputation, Satisfaction, Recommendation, Quality, Consideration, and Current Customer.

Al Baik placed third, with increases across all four media-related measures—Awareness, Ad Awareness, Word-of-Mouth Exposure, and Buzz.

The chain also recorded gains in Satisfaction, Consideration, and Current Customer metrics.

The ranking assesses brands across 13 indicators covering media and communications, brand health, and the consumer purchase journey, including Awareness, Consideration, Reputation, and Purchase Intent.

It highlights brands that saw the greatest improvements in consumer perceptions in the UAE during the period.