Bakers Delight's Pink Bun campaign returns nationwide

This year’s “Change Her Story” theme highlights early awareness and community support.

Bakers Delight has launched its annual Pink Bun campaign in stores nationwide, aimed at raising awareness of breast cancer and the importance of early detection.

As part of the promotion, customers are encouraged to buy a six-pack of Fun Buns from 14-27 May.

The company says all proceeds from sales of its Fun Buns will go to the Breast Cancer Network Australia (BCNA), which provides information and support services for people affected by breast cancer.

The funds are intended to help BCNA continue promoting early detection and encouraging Australians to monitor their breast health.

Bakers Delight reports that the Pink Bun initiative has raised more than $27m over 26 years of partnership with BCNA.

This year’s theme, “Change Her Story,” focuses on early awareness and the role of community support in improving outcomes for women and their families.