Australian QSR market to hit $37b as menus pivot

Brands are focusing on emphasising their healthy options and digital services.

Australian quick-service restaurants are adapting rapidly as consumer preferences evolve, with health-conscious choices, digital convenience, and global flavours reshaping menus and operations, a report by IMARC revealed.

The Australian fast food market size reached $25.41 (US$18.8b) in 2025, which is expected to grow to $37.41b (US$26.5b) by 2034.

Operators are increasingly offering plant-based options, grilled proteins, low-carb wraps, and gluten-free products to appeal to customers seeking quick meals without sacrificing nutrition. Nutritional transparency and locally sourced ingredients are also becoming key differentiators, with brands like Wendy’s emphasising 100% Australian-sourced beef and chicken in their menu launches.

At the same time, mobile apps and integrated delivery platforms are changing how Australians interact with fast food.

Loyalty programs, real-time tracking, and personalised promotions are driving repeat visits, while improving order accuracy and operational efficiency.

Younger consumers, in particular, are embracing contactless ordering and app-based customisation, making digital engagement central to brand loyalty.

Flavours from Asia and Latin America are also making inroads, with fast casual concepts bringing Korean fried chicken, Mexican street food, and Japanese rice bowls to mainstream audiences. Fusion formats and street food-inspired innovation are giving brands the flexibility to respond to demand for novelty and variety.

The sector is also shaped by ethical and environmental expectations, with consumers increasingly favouring brands that demonstrate sustainable sourcing, responsible packaging, and transparent supply chains.

At the same time, social and family dynamics continue to drive visits, with meal deals, child-friendly menus, and flexible portioning appealing to both family groups and solo diners. As QSRs balance health, convenience, flavour, and responsibility, the industry is evolving to meet the demands of a more discerning Australian consumer.