What are the 2026 flavour trends?
McDonald’s CEO shares predictions for the restaurant industry in 2026.
Chris Kempczinski, CEO and Chairman of McDonald’s Corporation, shared his prediction for trends in the restaurant business for 2026.
In a video posted on LinkedIn, Kempczinski’s predictions focused on food and flavour innovations.
“For 2026, my prediction, take it to the bank, number one, fibre is going to be big. Number two, sweet and spicy together is going to be a big food trend, and number three, you’re going to see a lot of beverage innovation,” Kempczinski said.
Last year, Kempczinski predicted that protein, AI, and sauces were going to be the trend.
KFC and Taco Bell owner Yum! Brands also revealed the food trends for this year in its 2026 Food Trends Report, published in December 2025.
According to the report, the once social foods like pizzas and wings are now being reimagined to be served for one. Dining solo has surged 51% compared to 31% in 2021, with 24% of solo diners looking to fill a craving.
Solo dining has become more about self-care than deal-seeking, with 68% not taking advantage of a deal offer during solo dining moments.
Customisable meals are also becoming more popular. 48% are willing to spend a little more for customisable meals
Yum! Brand’s report thinks that the obsession with sauces will continue. According to their data, 71% of the top-performing concepts in KFC’s Menu testing were sauce-specific, 34% of consumers said sauces made the brand feel more modern.
