APAC coffee market to reach US$41.15b by 2030

This is mainly driven by the rise of café culture.

The Asia-Pacific (APAC) coffee market is valued at US$30.26b in 2025 and is projected to reach US$41.15b by 2030, rising at an annual rate of 6.34%, according to Mordor Intelligence.

The market’s growth is largely driven by rising café culture and increasing coffee consumption.

Urbanisation, higher disposable incomes, and lifestyle changes have boosted demand, particularly amongst younger and more affluent consumers in countries such as China, India, Japan, and South Korea.

The region’s large youth population is a key factor in market expansion. South Asia alone accounts for around 30% of the world’s adolescents—roughly 340 million—whose changing consumption patterns are shaping trends.

Young consumers in countries like India, Pakistan, and Bangladesh are increasingly gravitating toward coffee culture, seeking premium, speciality, and convenient coffee options.

Their demand for innovative coffee experiences and lifestyle-oriented brands is influencing overall consumption, with urbanisation and rising incomes further supporting growth.

Technavio reports that India and China are expected to be the fastest-growing markets in APAC, whilst the Middle East and Africa also show notable potential.

Growth is being fuelled by convenience, the popularity of ready-to-drink (RTD) coffee, and the proliferation of coffee shops.

There is also a noticeable shift toward organic and fair-trade coffee, reflecting greater consumer interest in ethical and sustainable products.

Research and Markets estimates the APAC RTD coffee market at US$15.93b in 2025, rising to US$20.59b by 2030 at a CAGR of 5.26%.

The region has been a major contributor to global RTD coffee demand, with a 14.09% increase in market value from 2019 to 2023.

This growth is partly due to consumers favouring RTD coffee over sugary carbonated drinks.

In 2023, Japan, China, and South Korea accounted for 80% of RTD iced coffee sales in the region.