Luxury bakery brand Donutelier returns to the expansion trail

The brand will have four locations by the end of 2025.

Donutelier has announced plans to open in The Strand and Oxford Street, a year after opening its second site in Carnaby Street in 2024.

The Strand site will be Donutelier’s corporate flagship and spans 112 square metres featuring an on site bakery kitchen, and a launch of a new range of pastries.

The Oxford site will be its smallest location to date at 82 square metres, featuring what the brand calls its “decoration theatre” which will be fully visible in both inside and outside the bakery.

It’s opening will also mark the launch of a limited-edition Christmas collection inspired by The Nutcracker, a dramatic digital screen visible from the exterior, and a kiosk point for speedy treats, the fully immersive space combines convenience with Donutelier’s signature sense of spectacle. Customers can enjoy seating within a beautifully designed setting, while still experiencing the theatre of fresh decoration and the mesmerising Donut and Pastry Collection.

Donutelier is a boutique donut bakery in London that serves donuts that combines the traditional pastry with a modern twist on classic French patisserie.