Donutelier expands London presence with two new sites
The new sites are located on the Strand and Oxford Street.
Donutelier plans to open two new London stores by yearend, following its Carnaby Street debut in 2024.
The new sites—on The Strand and Oxford Street—mark the next phase of the bakery’s expansion.
The Strand branch, due to open in November, will serve as Donutelier’s flagship store.
It will span 112 square metres and include on-site bakery kitchens.
Alongside the launch, the brand will introduce new pastry items aimed at local workers and commuters.
Meanwhile, the Oxford Street location at 82 sq. m. will be the smallest in the chain. It will open in December.
It will feature the company’s open “decoration theatre,” visible from both inside and outside, and a kiosk for faster service.
The store will open with a Nutcracker-themed Christmas range and a large exterior digital display.
