
B Bagel to open new London site on New Oxford Street
The expansion is part of the chain’s plan to reach 20 outlets by 2030.
B Bagel is opening its seventh London branch on New Oxford Street on 27 October.
The new site will serve the chain’s usual range of baked bagels, hot drinks, and breakfast items, along with deli goods.
It will also offer platters for corporate catering and will be available on Deliveroo.
The shop’s interior draws on the design of B Bagel’s Strand location, which opened in 2024, and includes features linked to a wider brand update planned for Q2 2026.
The expansion is part of the chain’s plan to reach 20 outlets by 2030.
Alongside the opening, B Bagel has appointed Nicholas Brown as Operations Director.
Brown, who joined from The Wonderfield Group earlier this month, has previously worked with YO! Sushi, Wimpy, and Domino’s, and will oversee the next phase of the company’s growth.