PizzaExpress marks 60 years with new fashion collection

The collection features eight limited-edition items.

PizzaExpress marks its 60th birthday with the launch of the Icons Collection, a new clothing line co-created with AGRO Studio.

The Icons Collection features a range of statement pieces including The Icon Tee (RRP £40), The Icon Polo (RRP £70), The Icon Scarf (RRP £24), The Icon Bag (£280), The Icon Charm (RRP £8), The Icon Jacket (RRP £495), The Icon Socks (RRP £12), and The Icon Boxers (RRP £46).

The collection is available to purchase via the PizzaExpress TikTok Shop from 27 March and in select restaurants across London, Birmingham, and Manchester from 3 April, and Brighton and Edinburgh from 4 April.

Additionally, selected items from the collection will feature a QR code on the tag, instantly elevating customers to Gold status in its PizzaExpress Club loyalty programme.

To coincide with the Icons Collection launch, PizzaExpress has also introduced a new celebratory menu with innovative takes on dishes, including its Blazing Dough Balls and Queen Margherita pizza, with creamy burrata.

In addition, the restaurant will be serving its classic pizzas at original prices for one hour only on 27 March, with customers able to avail of an American pizza for just 45 pence.