Frankie & Benny’s enters cinematic partnership with Garfield movie launch

The chain announced a three-month collaboration with the movie’s producers.

Frankie & Benny’s is collaborating with Columbia Pictures and Alcon Entertainment for the launch of The Garfield Movie in the UK on 24 May.

Frankie & Benny’s is entering a three-month collaboration with the movie to introduce a limited-time special kid's lasagne menu, Garfield-inspired activity sheets, Garfield-themed decorations, goodie bags, posters, limited edition T-shirts and a chance to win a once-in-a-lifetim trip to New York City.

The chain’s executive head chef Ben Keegans created a new lasagna dish for kids. The new menu item comes with a drink, a side, and a dessert for £8.30.

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Meanwhile, Frankie & Benny’s and Garfield will give one lucky family the chance to win a trip to New York City which includes a three-night luxury holiday to the Big Apple including a pizza tour of Greenwich Village, sampling tasty treats at New York’s top cafés - ultimate pampering whilst taking in the magical city sights.

“We are thrilled to partner with Sony, to bring the worlds most-beloved orange cat, Garfield, from the big screen into our restaurants. It has been so much fun taking inspiration from this phenomenal film to create our new Garfield-approved Kid’s Lasagne,” Alexandra Gaunt, Frankie & Benny’s Head of Marketing said.