Caffè Nero serves tennis-themed Matcha at Wimbledon Station pop-up
Two limited-edition drinks are introduced as part of the activation.
Caffè Nero is marking the start of the British tennis season with a temporary promotion at its Wimbledon Station café until 12 July, where the store has been redesigned around a matcha-focused theme.
The site takeover includes tennis-themed décor, such as a large racket installation, branded displays, and photo spots tied to its “Serving Summer” campaign.
Two limited-edition drinks are being introduced as part of the activation: an iced strawberry-and-cream matcha latte, sold only at Wimbledon Station, and an iced blueberry muffin matcha latte, which will debut there before expanding to all UK stores from 15 July.
A seasonal menu item, fresh strawberries with matcha cream, is also being offered for a limited time.
Customers buying matcha at the Wimbledon Station location receive a token for a claw machine with prizes that include a year’s supply of matcha and branded merchandise.
Separately, customers who purchase matcha through the Caffè Nero app up to 12 July are automatically entered into a daily draw for free matcha for a year.
