Fridays appoints Rhiannon Scarlett as chief marketing officer

She will be responsible for marketing and public relations for Fridays and 63rd+1st in her new role, including all CRM, loyalty, and digital operations.

Fridays announced the appointment of Rhiannon Scarlett as its chief marketing officer, effective April 25.

Scarlett was most recently the UK marketing director at The Body Shop, responsible for leading the marketing strategy and initiatives to drive customer acquisition, retention, and growth of existing customers.

The executive will be responsible for marketing and public relations for Fridays and 63rd+1st in her new role, including all CRM, loyalty, and digital operations.

“It is a brand with a rich history in modern American dining, the home of iconic cocktails and the Long Island Iced Tea. Fridays is the original Manhattan bar on your doorstep and I can’t wait to be a part of its future story,” Scarlett said in a statement.