‘Most Instagrammable’ Greggs opens in Birmingham Primark

The bakery giant and the retail company recently launched an exclusive fashion collection.

Greggs has opened a cafe in Primark’s flagship store in Birmingham, its largest in the world.

The neon style café boasts a self-serve coffee cart, Sugar Strand Doughnut seating booths, and an Instagram area complete with a doughnut swing for customers.

The “Tasty by Greggs” outlet will offer a varied menu including their classic Sausage Rolls, Bakes, Pizza, sweet treats, a range of coffee and hot food-to-go.

Customers shopping within the five-floor store will also be able to make Click + Collect orders via the Greggs App.

The bakery giant and the retail company recently launched a collaboration that also includes an exclusive fashion collection, available for customers to buy in 60 Primark stores around the UK.