In Focus

What’s next for Creams Cafe?

What’s next for Creams Cafe?

The brand is investing in tech stacks and creating new roles to fuel its expansion plans

What fueled Oporto’s 200 restaurant growth?

The brand perfectly balanced its portfolio to capitalise on changing consumer preferences.

Behind Shake Shack Hong Kong’s biggest menu change

The brand said limited-time-only (LTO) delights and new menu launches help keep consumer attention.

Loob Holding marketing chief on automation and brand identity in QSR

Yau Chuan Ng joins the Leader’s Panel at the QSR Media Asia Tabsquare Conference & Awards.

Fast food chains adapt menus amidst decreasing demand

Chains continue to focus on meal deals and LTOs.

2 nations’ flavours collide inside wagamama’s centre of innovation

The new Chicken Katsu Pie is a product of this centre of innovation.

Pret A Manger discuss localised menu offerings

Creating tailored experiences through localised menu offerings could be the next big thing.

Fast food brands unveils crazy new products for April Fools

Brands hop on the April Fool's Day trends with various ‘innovative’ products.

Chinese consumers dine out less amidst increasing restaurant prices

Almost 2 in 5 are paying attention to restaurant coupons for discounts.

Subway’s Deniz Safa on why balance is key when innovating

Deniz shares her thoughts on how brands should innovate in today’s world.

Why these CEOs are firm believers in flexible work arrangements

Flexible work arrangements bridge certain gaps for women to gain more equal opportunities.

Combo meals surge as top fast-food offer

This type of offers made up almost half of special price promotions in 2023.

3 roadblocks to achieving gender equality, according to Krispy Kreme boss

Krispy Kreme top boss Nicola Steele advocates for diversity as an eliminator of unconscious biases.

How Taco Bell avoided a flash in a pan success after its Thailand launch

The fast food giant identified two roadblocks to why Thai consumers won’t try its offering.

3 ways for QSR brands to remain competitive according to dentsu's Head of Strategy, Media

Maintaining the balance between short-term sales and long-term brand building remains.