Starbucks names new UK marketing director

She previously served as a franchise director for SSP UK.

Starbucks has announced the appointment of Vic Robertson as its new UK marketing director.

Robertson brings extensive experience to the role, having most recently served as director of franchise at SSP UK Ltd, Starbucks longstanding UK licensee partner. There, she led brand and customer engagement strategies across its retail portfolio.

“Vic is the ideal leader to carry this momentum forward. With a deep understanding of the Starbucks brand, expertise in driving impactful customer engagement strategies and a proven track record in delivering commercial results for our largest licensee, she brings a unique, holistic and local perspective to the role.” Esther van Onselen, vice president brand & customer experience EMEA, said of Robertson’s appointment.

Robertson officially took the role on 26 August.