Chopstix names new finance director

The brand also announced plans to reach 300 sites by 2027.

Chopstix has tapped Rob King to be the company’s new Finance Director.
 
King brings a wealth of sector experience, leading teams across finance, business operations, transformation, new market entry and business growth, having previously worked in senior finance and commercial roles at Costa Coffee for 12 years, and most recently working as the Transformation Director at Family First Day Nurseries. 

King replaces Jo Barrett who leaves Chopstix to join the Imbiba-backed family members’ club operator, Little Houses Group.

“We’re thrilled that Rob will be joining Chopstix. He has vast experience in this industry as a Finance Director and as a leader who has defined and driven the commercial strategy of many respected brands and businesses. We have big ambitions for the brand, with our sights set on reaching over 300 sites across Europe by 2027 and Rob’s appointment is significant in ensuring we have the team in place to deliver this rapid growth,” Jon Lake, Managing Director of Chopstix, said.

“I’d also like to thank Jo, who has been a valued member of the senior leadership team, helping steer the Business through the many challenges that the whole Hospitality Industry has faced in recent times and building the great finance team we have at Chopstix today. I have no doubt she will continue to have much success in her career in the future.” 

The Chopstix Group consists of over 100 Chopstix restaurants, in addition to 10 sites operating as Yangtze, and 25 franchise sites under the Chozen Noodle brand.