
South Korean yoghurt chain Yoajung debuts in Singapore
This follows the brand’s expansion in Hong Kong.
South Korean yoghurt chain Yoajung will open in Singapore on 5 September.
The news follows the brand’s expansion in Hong Kong.
Yoajung, which is short for ‘yoghurt ice cream done right’ in Korean, was founded in 2021 and serves soft-serve frozen yoghurts with customisable toppings like raw honeycomb, cookies, chocolate syrup, and fresh fruit. The brand was acquired by Samhwa Foods last July 2024.
The news follows the brand’s expansion in Hong Kong by Modu Consulting Limited, which also owns the franchise rights for the brand in Hong Kong.