Yoajung
Yoajung, founded in 2021, is a South Korean frozen yoghurt restaurant franchise. The brand's name is an abbreviation of the words 'yoghurt ice cream done right' in Korean. It serves soft-serve frozen yoghurts with customisable toppings like raw honeycomb, cookies, chocolate syrup, and fresh fruit.
South Korean yoghurt chain Yoajung debuts in Singapore
South Korean yoghurt chain Yoajung debuts in Singapore
This follows the brand’s expansion in Hong Kong.
Commentary
The customer habits you build in a ‘Goldilocks’ market set the tone for what comes next