Icelandic snack bar concept Ísey Skyr Bar seeks UK franchisees | QSR Media
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Icelandic snack bar concept Ísey Skyr Bar seeks UK franchisees

Paying homage to Icelandic heritage, the brand boasts healthy, tasty and fast snacks that have no added sugar and are high in protein.

Icelandic snack bar concept Ísey Skyr Bar announced it is seeking UK franchisees.

The brand describes the offer to franchisees as a “wholesome superfood consumer concept combined with an efficient business model needing minimal staff.”

Paying homage to Icelandic heritage, the Ísey Skyr Bar boasts healthy, tasty and fast snacks that have no added sugar and are high in protein — showcasing a Michelin-chef designed all-day menu uses the skyr dairy product and provides smoothies, juices, bowls and coffee. 

The business said it is designed to provide franchisees with an operation that fits their needs and a scalable concept with flexibility in size and menu items, including a stand-alone bar, shop-in-shop pop-up shop, portable and drive-through options. 

“With more people aspiring to a healthier and active lifestyle, now is the perfect time to share the essence of the Ísey Skyr Bar and offer a nutritious, fast and delicious alternative,” said Sigríður Steinunn Jónsdóttir, managing director of ísey Skyr Bar. 

“Our new concept appeals to the urban trend-setters and millennials who have been on the hunt for a protein-rich, fat-free and great-tasting answer to the countless unhealthy fast-food options currently dominating the market. By expanding ísey Skyr Bar into the UK market now, franchisees will have a unique chance to get in on the ground level of a premium, stylish and in-demand product with strong profit potential.”

Ísey Skyr Bar is owned by the three largest food production companies in Iceland and has plans to develop locations in Europe. Outside of Iceland, it is present in Finland and the Netherlands.

Franchisees will be provided with a “fully developed plug 'n' play concept, comprehensive training, business start-up and ongoing marketing support,” the brand said, as well as resources and support to foster their growth and success with each stage of the franchising process.

The initial investment ranges from £70,000 to £150,000, depending on the type of bar concept, with a projected turnover of over £480,000 within the first year. 

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