Paris Baguette Singapore opens first “café-retail” concept | QSR Media
, Singapore
146 views

Paris Baguette Singapore opens first “café-retail” concept

The concept may be rolled out regionally if proven successful.

Paris Baguette Singapore announced the opening of its first café-retail concept store at Raffles City, incorporating the teatra retail concept within a café.

The fast casual chain’s 11th store in the market is measured at 2,637 sq. ft., seats 64 and is designed with an “outdoorsy garden-like, European” theme. 

The central teatra gift shop has a brewing bar for customers to create their own tea packages, with Paris Baguette’s proprietary teatra range also launched exclusively at Raffles City.

Other exclusive items to the Raffles City outlet include the teatra tea-infused Earl Grey Royale Pudding and Earl Grey Choco Cake, and handcrafted beverages such as tea-infused milk teas, mocktails and vin-chaud or mulled wine. An all-day brunch menu is also launched in Raffles City first before subsequently rolling out at selected outlets.

“Singapore is a great launchpad for new concepts and ideas, and if successful, we will be rolling out more of such concepts regionally,” Hana Lee, CEO of Paris Baguette Southeast Asia, said.

Follow the link for more news on

Join QSR Media community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Soonta is ready to be a top national Vietnamese QSR
Group chairman Max Xie shares details regarding the brand’s current growth path in his first interview with QSR Media.
Banjo’s is banking on its drive-thru arsenal to reignite interstate growth
CEO and managing director Jessica Saxby talks about the brand’s surging digital sales and how exactly they are avoiding the “Great Resignation”.
Ferguson Plarre Bakehouses wants to rely less on shopping centre locations
Chief executive Steve Plarre expounds on their initial drive-thru strategy, the chain’s “future-focused” brand refresh and why he is for flexible work.