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Photo credit: Burgertory/Facebook

Potential acquisitions on the menu for Burgertory as it looks to mark its territory in the country’s burgeoning burger scene

Burgertory, currently with 18 company-owned and operated restaurants, will be starting its franchise arm over the next 12 months.

Potential acquisitions are on the menu for gourmet burger chain Burgertory as it works to equip the brand for a planned growth spurt over the second half of the year.

“Burgertory is in the process of possibly making an acquisition of another burger chain which will make Burgertory double in current size and give us more reach. We are also heavily investing in creating and acquiring reputable virtual brands as bolt-ons to our stores to further increase the total turnover,” founder Hasheam Tayeh told QSR Media.

The executive said the Victoria-headquartered brand will use the first two quarters of the year to work on “reinforcing” its foundation before finishing 2022 with a minimum of ten new stores.

Burgertory, currently with 18 company-owned and operated restaurants, will be starting its franchise arm over the next 12 months, eyeing simultaneous growth for both models in NSW and QLD.

“We are also working on exclusive partnerships with well known food companies. Some of the stores will undergo a complete makeover through these collaborations, where we aim to connect with the surrounding demographics through this transition, and capture the market,” Tayeh explained.

The executive believes they were prepared for the price increases and accommodated for these towards the end of 2021, rather than “passing the costs on to our customers in one go.”

“Generally if you look close enough you can notice trends in the market and are able to prepare for price increases and/or shortages. You have to stay ahead of the curve,” he said.

Tayeh believes the trends are “definitely” heading ghost kitchen models and food hubs.

“With innovation and collaboration small businesses have navigated through being a takeaway business and lowering their overheads by sharing space with other small businesses. Consumers are spending more time at home while becoming health conscious. We have to constantly innovate to meet these trends and be more accessible than ever,” he concluded.

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