Subway to rollout new restaurant design in 2025

EMEA franchisees were one of the early adopters of the new design.

Subway has announced that it will be rolling out a new restaurant design in 2025.

Called the Fresh Forward 2.0, the redesign builds on the foundation of the initial Fresh Forward Design in 2017.

2.0  showcases added brand personality and vibrant décor elements, including bold wall graphics, localised messages and signage, elevated lighting, and warmer wood tones, as well as better support of Subway’s growing digital sales channels.

“When Subway first launched Fresh Forward, it was more than just a remodel—it was a complete refresh and a competitive necessity for attracting guests and building pride among our restaurant teams,” said Mike Kehoe, Global Chief Development Officer of Subway. “Fresh Forward 2.0 is an exciting evolution of the design, ensuring we continue to future proof our business and deliver on our brand promises of experience and convenience for both our guests and franchisees.”

Fresh Forward 2.0 has been tested across all regions, including UK and Germany and received overwhelmingly positive feedback from guests, franchisees and their team members.  

“Thanks to early adoption from EMEA franchisees and enthusiasm from guests, we were proud to be the first region to pilot the global Fresh Forward 2.0 design package, including an integrated digital experience with self-serve kiosks,” said Carrie Walsh, President of Subway EMEA. “We’re excited to build on this momentum as Fresh Forward 2.0 begins rolling out in 2025, offering our guests a more inviting atmosphere with added convenience, and helping drive franchisee profitability.”

Other early adopters who will showcase the new design are the U.S., France, Saudi Arabia, Panama and Australia.