Papa Johns unveils 'Devoted to the Dough' campaign in brand relaunch
It will feature a 30-second film to be aired on TV and online.
Papa Johns has revealed the second phase of its business transformation, introducing a brand relaunch centred around its new creative platform, "Devoted to the Dough."
“This year, our focus is on returning to profitability, and the relaunch sits at the centre of helping us to do exactly this, by reinforcing our commitment to quality ingredients and exceptional customer service,” said Chris Phylactou, managing director at Papa Johns UK.
The campaign, which features a hero 30-second film destined for TV and online, was created by Bicycle London through its creative arm, Bicycle Studio.
"The goal of our new creative platform is to communicate our commitment to superior products at a great price whilst breaking down any perception barriers with non-customers,” said Rebecca Carroll, marketing director at Papa Johns. “This is rooted in key consumer insights, with taste, quality, and value as our top priorities.”
The new campaign will roll out across television, social media, and digital platforms.
