Boba Bhai
Boba Bhai is an Indian bubble tea brand launched in 2023. Aside from bubble tea, it also serves Korean inspired foods from burgers, chicken, fries and more. The brand targets younger consumers with its marketing stategies.
Boba Bhai launches on quick-commerce app Blinkit
Boba Bhai launches on quick-commerce app Blinkit
The move is expected to contribute 10% to overall sales.
Boba Bhai eyes Indian bubble tea empire with K-pop twist
The fast-food chain is riding the Korean wave to sell cold pearl milk tea.
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