Boba Bhai
Boba Bhai is an Indian bubble tea brand launched in 2023. Aside from bubble tea, it also serves Korean inspired foods from burgers, chicken, fries and more. The brand targets younger consumers with its marketing stategies.
Boba Bhai expands to RTD bubble teas, eyes 20% sales from new channels
Boba Bhai expands to RTD bubble teas, eyes 20% sales from new channels
The canned teas are now live on Blinkit and Zepto, with Instamart expected to follow.
6 days ago
Boba Bhai launches on quick-commerce app Blinkit
The move is expected to contribute 10% to overall sales.
Boba Bhai eyes Indian bubble tea empire with K-pop twist
The fast-food chain is riding the Korean wave to sell cold pearl milk tea.
Most Read
1. Weekly Global Wrap: McDonald's closes spin-off brand; Starbucks launch self-service kiosk; TGI Fridays overhauls menu 2. Phil Reed resigns as President of Flynn ANZ 3. Nautical Bowls 2.0 offers bigger dining areas 4. Squishmallows land in Macca’s Happy Meals for the first time 5. Donut King ties up with Ovolo Hotels to launch ‘Hot Cinni Hotel’Resource Center
Awards
Events
Event News
The awards programme honours the best of the best in quick-service.
Commentary
Numbers Into Nourishment: How Hospitality Businesses Can Grow With Data