Boba Bhai
Boba Bhai is an Indian bubble tea brand launched in 2023. Aside from bubble tea, it also serves Korean inspired foods from burgers, chicken, fries and more. The brand targets younger consumers with its marketing stategies.
Chef-less kitchens are helping quick service restaurants scale faster, smarter and with fewer risks
Chef-less kitchens are helping quick service restaurants scale faster, smarter and with fewer risks
Automation and centralised prep cut costs, boost consistency and speed up training.
Boba Bhai expands footprint with 70th outlet in Bengaluru
This also marks the chain’s 25th outlet in the city.
Boba Bhai expands to RTD bubble teas, eyes 20% sales from new channels
The canned teas are now live on Blinkit and Zepto, with Instamart expected to follow.
Boba Bhai launches on quick-commerce app Blinkit
The move is expected to contribute 10% to overall sales.
Boba Bhai eyes Indian bubble tea empire with K-pop twist
The fast-food chain is riding the Korean wave to sell cold pearl milk tea.
Commentary
Chef-less kitchens are helping quick service restaurants scale faster, smarter and with fewer risks
How restaurants can own more customer relationships