Boba Bhai launches on quick-commerce app Blinkit
The move is expected to contribute 10% to overall sales.
Boba Bhai has launched its package bubble tea on the quick-commerce app Blinkit.
Quick-commerce apps are platforms that deliver small orders of goods, such as groceries and daily essentials, to urban customers within an hour, often in as little as 10-30 minutes.
Boba Bhai is launching a ready-to-drink, shelf-stable packaged bubble tea product that has a shelf life of 270 days. The packaging is designed to maintain freshness and spill-proof sealing to ensure a seamless delivery experience.
“Bubble tea has moved from being a niche offering to a mainstream favourite in India. By launching on quick commerce platforms, we are not only making bubble tea more accessible but also pioneering a new category within the quick commerce space. Our goal has always been to create a premium, Made-in-India bubble tea experience and this launch is a testament to that vision,” Dhruv Kohli, Founder of Boba Bhai said.
The brand expects quick commerce to contribute 10% of Boba Bhai’s overall sales.
Compared to traditional sales channels, quick commerce is expected to contribute 10% of Boba Bhai’s overall sales. Following the success of this launch, Boba Bhai is set to expand into Mumbai, Bangalore, Delhi, Gurgaon, Noida, Hyderabad, Chennai, Kolkata and Pune with plans to roll out new flavours and limited-edition variants soon.
Additionally, discussions are underway to launch on other quick commerce platforms like Instamart and Zepto, further strengthening the brand’s accessibility across India.
In addition to the bubble tea launch, Boba Bhai has introduced its exclusive range of ice creams, featuring unique flavors such as Banana Bling, Purple Daze, Par-Tea Starter, Boxing Day, Berry Bomb, Sundowner, K-Pop & Chill, and Frojoe. Currently available in Bangalore, Mumbai, Hyderabad, Delhi, Gurgaon, Noida, and Udaipur, these ice creams can be ordered through Swiggy, Zomato, and Instamart by Swiggy.
