Photo from Unsplash by Fahmi Fakhrudin.
Thailand consumers reveal their top coffee brands
In Thailand, 1 in 2 consumers drink coffee daily.
Thailand coffee lovers named local coffee chain Café Amazon as the most popular coffee chain, with almost three in five (61%) saying they frequent it for their coffee, a report by YouGov revealed.
Following that is All Café, a coffee brand owned by the global convenience chain 7-Eleven supported by 44% of coffee drinkers. Next to that is the American coffeehouse chain Starbucks, with the support of around a third (32%) of regular coffee drinkers.
The next most popular coffee stores are local brands Punthai (21%), Inthanin (18%), True Coffee (15%), Black Canyon (12%) and Chao Doi (10%).
Australian chain The Coffee Club (8%) and D’Oro (5%) round out the top 10 coffee chains regular coffee drinkers in Thailand typically buy from.
The survey, was done to reveal the changing habits of Thailand consumers in regards to their coffee consumption against rising prices.
In Thailand, three in four (75%) consume coffee once a month or more, with almost half (49%) doing so on a daily basis.
When asked to reflect on their coffee spending, 46% say ordering the beverage from coffee shops is now more costly, with about a sixth (16%) saying prices have increased by a lot. 45% say buying coffee beans/grounds or bottled coffee from supermarkets / convenience chains / online stores is now more costly, with around an eighth (13%) saying prices have increased by a lot.
Meanwhile, Customers of The Coffee Club, Black Canyon and Chao Doi are most likely to say prices of their usual coffee shop orders have increased in the past few months, with about three in five (62-61%) indicating so.
Additionally, The Coffee Club (31%) – followed by D’Oro (28%) and Chao Doi (27%) – have the highest proportion of consumers who say prices have increased by a lot.
Consumer response
Over a quarter of consumers who indicate their usual coffee purchases have grown more costly in recent months say they have ordered less from cafés and coffee joints and brewed their own cuppa more (27%) or considerably reduced their overall coffee consumption altogether (26%).
Around a fifth of consumers have started buying more from coffee joints with lower prices (20%) and cheaper brands/versions of coffee beans/grounds/bottled drinks when grocery shopping (19%).
Meanwhile, an eighth have continued to stick with their usual coffee joints but are opting for coffee drinks lower down the price range (12%) or have largely switched from coffee to other beverages (13%).
On the other hand, about a fifth (21%) of consumers have not changed their coffee drinking habits in response to a rise in coffee prices.
YouGov’s study was conducted online in July 2024, with a national sample of 2,056 Thai residents, using a questionnaire designed by YouGov. Data figures have been weighted by gender, age, region and monthly household income to be representative of the adult online population in Thailand (18 years or older), and reflect the latest National Statistical Office of Thailand (NSO) population estimates.
