QSRs show resilience despite a 5% revenue dip
The sector remains better positioned than traditional restaurants amidst economic pressures.
Quick-service restaurants (QSRs) demonstrated resilience compared to other dining categories, despite a 5% decline in revenue, according to the Cardlytics report.
However, with total revenue still 0.3% above 2023 levels, the sector remains better positioned than traditional restaurants to weather economic pressures.
With consumer budgets stretched, the report noted that value-driven propositions are key to maintaining customer footfall.
Promotions such as meal deals, bundled offers, and targeted digital discounts are likely to influence consumer decision-making.
Additionally, investing in app-based loyalty programmes could help QSRs sustain engagement and encourage repeat visits in an increasingly competitive space.
“A data-driven approach to marketing—through targeted cashback rewards, personalised promotions, and strategic partnerships—will be key to staying ahead of evolving consumer expectations,” said Chris Harris, partnerships director at Cardlytics.
Additionally, delivery platforms have solidified their position as a dominant force in the sector, recording a 3% increase in revenue in early 2025, despite broader economic headwinds.
However, whilst revenue growth has continued, the number of transactions consumers made on these platforms fell by 5%, suggesting that consumers are consolidating their spending, opting for fewer but larger orders to maximise value.
As delivery services refine their offerings with subscription models, bundled discounts, and loyalty incentives, the report emphasised that restaurants must assess how they can collaborate with these platforms to maintain visibility and customer engagement.
The broader restaurant sector has faced a difficult period, with cost-conscious consumers reducing their dining-out habits.
The report found that total revenue for restaurants has fallen by 4% so far in 2025, driven by an 11% decline in visitor numbers.
