Fast-food becomes a routine for 53% of Saudis
Cleanliness and price are the top factors when choosing a new restaurant.
More than half of Saudi residents (53%) report eating fast food at least once a week, whilst another 28% do so monthly, suggesting it has become a routine part of consumption for many, according to YouGov’s 2026 KSA QSR rankings.
Weekly fast-food consumption is higher amongst men, making up 66% compared to 34% women, versus a more balanced national split of 60% male and 40% female.
The largest age group is 25–44-year-olds, who account for 59% of weekly diners.
When choosing a new restaurant, consumers point to cleanliness (48%) and price (46%) as the top factors.
These are followed by service quality (42%) and food quality or taste (40%).
Other considerations include recommendations (34%), menu variety (34%), cuisine type (31%), family-friendliness (30%), ambience (30%), and location (29%).
Discovery of new dining spots is driven primarily by social media (61%) and word of mouth from friends or family (57%).
Other channels include advertisements (36%), online reviews (34%), exploring local areas (33%), and food blogs or websites (27%).
