Press photo. /Subway
Subway announces new commercial campaign with Subway Socceroos
The commercial features Joe Gauci, Harry Souttar, and Adam Taggart.
Subway has announced a new commercial campaign with Australia’s Subway Socceroos Joe Gauci, Harry Souttarm and Adam Taggart, premiering on 11 June.
The new campaign is part of the brand’s commitment to its “Eat Fresh. Feel Good.” ethos.
The upbeat commercial starts with Souttar and Taggart running drills on the pitch before Gauci, high in the grandstands, sets aside his Subway Footlong® sub to kick a ball, straight and true, to his Australian teammates.
Swept up in the exciting moment, a groundskeeper abandons his lawnmower and starts commentating the action as Souttar takes the pass and deftly kicks it to Taggart who boots the ball into the back of the net; players and groundskeeper all celebrate the goal before Gauci reclaims his sub.
According to Subway Australia Director of Marketing Rodica Titeica, they are delighted to tap into the skills of these talented Subway Socceroos players – and their equally passionate groundskeeper – to produce a commercial that makes Australians feel good.
“It is also fitting that Harry Souttar plays a starring role after his creative Subway order – since dubbed the ‘Souttar Sub’ – went viral last year,” Titeica said.
Developed by Subway® Australia in collaboration with TeamFresh creative agency Publicis Worldwide Australia and The Producers production company, the wholesome campaign’s debut coincides with the Subway® Socceroos FIFA World Cup 2026 qualifying match against Palestine in Perth on 11 June.
