Krispy Kreme marks 20-year anniversary in Australia | QSR Media
, Australia
/Krispy Kreme

Krispy Kreme marks 20-year anniversary in Australia

The brand will be launching its Hip Hip Hooray campaign for four days.

Krispy Kreme is celebrating its 20-year anniversary in Australia after first opening its doors in Penrith in 2003.

To mark the milestone, the premium doughnut brand will be launching its 'Hip Hip Hooray' campaign from 7 to 10 September.

The campaign’s purpose is to engage customers to say the magic words at any Krispy Kreme store to receive a delectable Original Glazed (OG) doughnut for free. Additionally, during the same weekend, If you shout "hip hip," in-store and get anyone (except Krispy Kreme staff) to respond with a resounding "hooray" customers willl be gifted a 4-pack of OG doughnuts to share with your friends.

Meanwhile, on Friday, 8 September, customers can visit the website and use the promo code "HIPHIPHOORAY" to receive a dozen OG doughnuts for just $15. This promo excludes South Australia.

“Our story in Australia began in Penrith in the early 2000s, marking us as the first country outside of North America to introduce the iconic Original Glazed Doughnuts. This stands as a testament to the enduring love Aussies have for our doughnuts. As we celebrate our 20th birthday down under, we look forward to expanding our presence across this wonderful nation,” Olivia Sutherland, Marketing Director at Krispy Kreme ANZ said.

Follow the link for more news on

Join QSR Media community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!