Krispy Kreme marks 20-year anniversary in Australia

The brand will be launching its Hip Hip Hooray campaign for four days.

Krispy Kreme is celebrating its 20-year anniversary in Australia after first opening its doors in Penrith in 2003.

To mark the milestone, the premium doughnut brand will be launching its 'Hip Hip Hooray' campaign from 7 to 10 September.

The campaign’s purpose is to engage customers to say the magic words at any Krispy Kreme store to receive a delectable Original Glazed (OG) doughnut for free. Additionally, during the same weekend, If you shout "hip hip," in-store and get anyone (except Krispy Kreme staff) to respond with a resounding "hooray" customers willl be gifted a 4-pack of OG doughnuts to share with your friends.

Meanwhile, on Friday, 8 September, customers can visit the website and use the promo code "HIPHIPHOORAY" to receive a dozen OG doughnuts for just $15. This promo excludes South Australia.

“Our story in Australia began in Penrith in the early 2000s, marking us as the first country outside of North America to introduce the iconic Original Glazed Doughnuts. This stands as a testament to the enduring love Aussies have for our doughnuts. As we celebrate our 20th birthday down under, we look forward to expanding our presence across this wonderful nation,” Olivia Sutherland, Marketing Director at Krispy Kreme ANZ said.