Boost Juice, Betty’s items now part of Virgin Australia’s new in-flight and lounge menus
The partnerships are a “game-changer” for the Virgin Australia guest offering, the airline company said.
A new menu featuring specially-created Betty’s Burgers items, including a Truffle Cheeseburger and Crispy Popcorn Chicken, are now available across Virgin Australia’s lounges in Melbourne, Sydney and Brisbane.
The Betty’s menu items will be on offer for Lounge members for dinner on Thursday and Friday each week as part of the airline's food and beverage menu.
To celebrate the partnership, Virgin Australia gave away Betty’s burgers for the first 100 guests and 25 Velocity Frequent Flyer Pilot Gold memberships from the chain’s Noosa outlet.
On board, the airline company launched an enhanced Economy menu that features products from Boost Juice, such as the “Getaway” and “Tropical Landing” juice, exclusive Boost Chickpea Lime & Chilli Crisps, and Boost’s Smoothie Bites bars in Mornin’ Mango and Pineapple Berry Sunrise flavours.
“Betty’s Burgers and Boost Juice are such vibrant and energetic brands with an awesome range of products that Australians already love, and we are so proud to welcome them to the Virgin Australia family,” Virgin Australia group chief customer & digital officer Paul Jones said in an announcement.
“We see the Betty’s brand as experimental and similar to Virgin Australia, it’s a brand that likes to do things differently and keep things fresh. We love the idea of shaking up traditional lounge food with something fun and memorable,” Betty's Burgers managing director Troy McDonagh added.