Experts to discuss brand activation strategies at QSR Media Conference & Awards 2024

The speakers will share their their opinions on current trends.

Leading figures in the quick-service restaurant (QSR) industry are set to share their insights on effective brand communication during the upcoming QSR Media Conference & Awards. 

The "Strategic Brand Activation and Engagement Panel" will take place on 23 September 2024 at the Hilton Sydney Hotel, offering attendees a deep dive into the strategies that have driven successful brand engagement in the sector.

As the competition intensifies and consumer expectations evolve, QSR brands are increasingly turning to innovative communication strategies to stand out and maintain relevance. The panel will feature industry experts who have successfully leveraged brand activation, meal deals, partnerships, and merchandise to create memorable customer experiences and bolster daily sales.

Amongst the key speakers are:

• Mat Glazewski, Client Partner, Carat Australia
• Natasha Guiulfo, National Marketing Manager, Baskin-Robbins
• Nikki Price, General Manager of Marketing & Product, Minor DKL Food Group
• Jimbo Ingram, Founder & Chief Creative Tinker, Thinkerbell Pty Ltd

The discussion will revolve around how they have integrated cutting-edge marketing tactics and crafted compelling brand stories that resonate with customers, particularly around holidays and popular culture to drive value. The session promises to provide actionable insights into communicating value and sustaining brand relevance during tough economic times.

The QSR Media Conference & Awards 2024 will gather leaders and innovators from across the industry, making it a must-attend event for those looking to stay ahead in the fast-paced QSR market.

To find out more about the event please click this link.