LEON ends coffee subscription programme
The move aims to ease daily operational strain.
LEON has announced the end of its coffee subscription, Roast Rewards, part of a new strategy that its co-founder, John Vincent, is implementing, just a few weeks after taking back the brand.
According to the brand’s press release, the move aims to let go of ‘processes that make daily operations more difficult for its teams’.
Removal of Roast Rewards is part of John Vincent’s 108 initiative, “to bring harmony back to everything we do”. The number 108 symbolises balance and wholeness, which is what LEON is striving for: harmony in its food, its teams, and the planet.
The brand is also reinvesting in its barista talent, with the reinstatement of the WingTsun training, an ancient martial arts course Vincent rolled out across the business, which demonstrated faster and less stressful coffee preparation, cutting 30 seconds off the time to make six perfect coffees, whilst lowering heart rates.
Meanwhile, LEON plans to thank all its current Roast Rewards subscribers with a gift of LEON Club loyalty points when the subscription comes to an end.
