ZUS Coffee launches luxury cafe concept ZUS Signature
The concept sports a black and white theme as opposed to the blue of ZUS Coffee.
ZUS Coffee recently launched the new ZUS Signature in Malaysia, a more luxurious take on its traditional stores.
The ZUS Signature Store is designed to offer an exclusive and immersive coffee experience, combining specialty coffees with an accessible, high-quality approach.
With a sleek and sophisticated design, the store and subsequent cups carry a signature 55° diagonal line inspired by the “Z” logo.
The concept differentiates itself for using exclusively Single Origin Espresso. The store highlights premium SOE Brazil and SOE Ethiopia, carefully roasted and brewed to showcase their distinct tasting notes.
The concept will use espresso machines used in the World Latte Art Competition, the Victoria Arduino Eagle One. Amongst its standout offerings is the Zeriously Matcha Latte made with 100% stone-ground artisanal Japanese matcha and Yuzu Thunder, where yuzu’s acidity complements the complexity of an espresso shot.
Terence Ho, Head of Coffee & Zuristas at ZUS Coffee, said that ZUS Signature is where ‘necessity meets luxury’, a play on the brand’s ‘a necessity not a luxury’ slogan.
The new store is located at Taman Paramount. ZUS Signature is also opened at Sunway Pyramid, The Oasis at LOT LG1.115A.
