Miss Millie’s revamp brand identity

They now offer a new and improved selection of tenders, burgers, and wraps, alongside shakes, sundaes, and sides.

Fried chicken chain Miss Millie’s has revamped its look and approach, which aims to not only introduce new customers to the brand but also to engage with the younger audience

With its rebranding, they said that it now has an immediately identifiable look and feel for the brand, which has been rolled out across all digital platforms and will be rolled into their nationwide stores over the coming months.

The revamp also signalled a much wider review of the entire business, looking at menu construct, new flavours, ingredient suppliers, digital infrastructure, packaging, and social media.

Moreover, Miss Millie’s is now offering a new and improved selection of tenders, burgers, and wraps, alongside shakes, sundaes, and sides.

“With our new expansion plans, it was time for a new approach to ensure we have a wider appeal, and we’re so excited to reveal our new look, alongside our new flavours and menu items,” said Andy Purnell, CEO of Miss Millie’s.

Miss Millie’s currently has 10 locations across Bristol and the South West, with additional stores in Southampton, Edinburgh, Eastbourne and Newquay, and has plans to expand in various locations around the UK for 2025.