Red Rooster partners with Four’N Twenty to launch new pie for footy season

The new menu aims to target consumers looking for more on-the-go lunch options.

Red Rooster has partnered with Four’N Twenty pies to launch a limited edition chicken & gravy pie ahead of the Australian footy final season.

Four’N Twenty is a pie brand launched in 1947 by Leslie Thompson McClure. The pie is well-known to be enjoyed at sporting events across Australia. AFL footy fans for generations have been enjoying a Four’N Twenty pie as part of the ritual of the game.

The launch of the limited-edition menu will be supported by a fully integrated creative campaign via Leo Burnett Australia, including 15’ TVC, online, social, digital, radio and OOH, plus the introduction of specially designed merchandise available through the Red Rooster merch website. 

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The campaign aims to target 18 to 34-year-old demographics looking for an on-the-go, one-handed eat, lunch solution.

“Four’N Twenty is famous for its pies, and we are famous for our chicken, and in my book, that makes this the perfect partnership. And we all know how much Australians love their pies, so we are very confident this limited edition menu item will be a hit with our customers, especially those heading to the footy and needing a delicious on-the-go winter lunch option to satisfy their cravings,” Ashley Hughes, Director of Marketing, Red Rooster.

The TVC launches May 15  across FTA and other channels for seven weeks through 2 July. The new Red Rooster x Four ‘N Twenty Chicken & Gravy pie is available for a limited time only from 15 May, on menus at Reds restaurants nationally, via Drive Thru, Dine In, Take Away, Click & Collect and Delivery.