Pappa Flock partners with Paramount Pictures Australia for Scary Movie launch
The chicken chain will drop a limited-time-only menu as part of the collaboration
Pappa Flock has partnered with Paramount Pictures to release a limited-time-only menu for the release of the new Scary Movie franchise.
Called the Munchies Menu, it introduces two new snacks: the Sour Power Lemonade, the brand’s signature lemonade recreated with sour candies and served with a Ghostface lollipop. The new menu also includes the Munchie Cup, packed with its chicken tenders and caramel popcorn, Pappa Flock’s version of popcorn chicken.
Pappa Flock will also host media and content creators for a special Scary Movie screening across Sydney, Brisbane and Melbourne. In Brisbane, the night kicks off early with a Scary Movie trivia night at the Chermside restaurant ahead of the premiere.
Y2K lounge activations will bring the world of Scary Movie to life in-store at the Bondi Junction and Chermside restaurants, with Ghostface phones appearing on the counters of all restaurants, inviting Flockers to pick up and record their best “Waazzzuuup” for the chance to win a double pass to the film.
Rounding out the campaign, Pappa Flock's branding will receive a temporary Ghostface-inspired makeover for the duration of the partnership, rolling out across packaging, social media and crew uniforms, ensuring the collab lands at every touchpoint from the counter to the feed.
