Krispy Kreme offers free doughnuts to customers with friendship bracelets

The promo is held in conjunction with Taylor Swift's concert in Australia.

Krispy Kreme is handing customers free Original Glazed doughnuts who come in wearing friendship bracelets on 16 February.

The promotion is in time for the Australia leg of Taylor Swift’s Eras Tour on 16 to 18 February in Melbourne and 23 to 26 in Sydney. Taylor Swift fans have been known to wear friendship bracelets at concerts to trade with other fans.

Customers can avail of the promo at any Krispy Kreme outlet in Australia.

"At Krispy Kreme, we love bringing extra joy to our customers in every way we can! So this February 16th, pop on your friendship bracelets, jump in your getaway car and visit your local Krispy Kreme store to score a free Original Glazed Doughnut - but you’ll need to be swift because this offer is only available while stocks last,” Aimee Cutajar, Head of Marketing at Krispy Kreme ANZ said.