Gotcha partners with Hello Kitty for the pop culture icon's 50th anniversary

The bubble tea brand is launching two speciality drinks.

Gotcha Fresh Tea is partnering with Hello Kitty again for its 50th anniversary.

The special brand collaboration campaign will see Gotcha Fresh Tea stores across Australia offer two Hello Kitty-inspired bubble tea flavours, and a limited-edition range of official Hello Kitty 50th anniversary merchandise, available in stores and online until stocks last from 22 July 2024.

The two bubble tea flavours are the Melon Magic Matcha which is made with honeydew and matcha (Japanese green tea) with white pearls, grass jelly, and aloe vera in jasmine milk tea with fresh milk and the Bubba Grape Blast, a grape drink with white pearls, grass jelly, and aloe vera in jasmine milk tea with fresh milk, reminiscent of Hubba Bubba sweets.

Gotcha will also be launching the Gotcha x Hello Kitty collectable cups. Australian fans can choose from four double-layer character cups, ten stainless steel character cups, and two paper cup varieties.

According to Gotcha Fresh Tea Founder and Owner, Roger Fu, Gotcha’s strategic brand collaborations last year with Hello Kitty and Pokemon boosted sales by 20% las financial year.

“It’s part of Gotcha’s marketing strategy to partner with pop culture icons that embody the same values as Gotcha – that is, values that endorse inclusiveness, kindness, friendship and of course, oodles of fun and flavour,” Fu said.

Gotcha currently has more than 200 stores globally and more than 50 in Australia alone, planning to reach 100 Australian franchised stores within the next three years.