Caprinos Pizza partners with AdSmart from Sky to launch targeted TV ad campaign

The partnership helps the pizza brand identify which audiences to target.

Caprinos Pizza has partnered with AdSmart from Sky to launch targeted advertising campaigns across the Sky platform.

The partnership launches a new TV campaign from Caprinos Pizza supporting over 80 restaurants across the Caprinos network using AdSmart from Sky, the market-leading addressable advertising platform from Sky.

Under the partnership, Caprinos Pizza is able to access the 1,000+ data attributes that Sky has access to, to help them create desirable audiences that they can target across Sky’s live and on-demand TV content. Franchisors can then target these audiences down to a household level within a radius of a franchisee, or by defined postcode territories or create bespoke maps across the UK.

AdSmart then offers franchisors the ability to track the performance of their TV campaigns through free evaluations so they can demonstrate to their franchisees the impact TV has had on their sales performance.