Caprinos Pizza partners with AdSmart from Sky to launch targeted TV ad campaign | QSR Media
, UK
Screenshot from Caprino's Pizza ad.

Caprinos Pizza partners with AdSmart from Sky to launch targeted TV ad campaign

The partnership helps the pizza brand identify which audiences to target.

Caprinos Pizza has partnered with AdSmart from Sky to launch targeted advertising campaigns across the Sky platform.

The partnership launches a new TV campaign from Caprinos Pizza supporting over 80 restaurants across the Caprinos network using AdSmart from Sky, the market-leading addressable advertising platform from Sky.

Under the partnership, Caprinos Pizza is able to access the 1,000+ data attributes that Sky has access to, to help them create desirable audiences that they can target across Sky’s live and on-demand TV content. Franchisors can then target these audiences down to a household level within a radius of a franchisee, or by defined postcode territories or create bespoke maps across the UK.

AdSmart then offers franchisors the ability to track the performance of their TV campaigns through free evaluations so they can demonstrate to their franchisees the impact TV has had on their sales performance.

Join QSR Media community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!