White Rabbit Projects names new CFO

The group is backed by the private equity group McWin.

Hospitality incubator White Rabbit Projects (WRP) has appointed Paul Deeming as the group’s chief financial officer.

The appointment follows the multi-million-pound investment by London private equity firm McWin to WRP last year.
Before taking on the role, Deeming was the CFO of André Balazs Properties. He also held a similar role with Peyton & Byrne and Hakkasan Ltd prior to it.

“Delighted to take on the CFO role at White Rabbit Projects (WRP), to help take the group through its next chapter with CEO Chris Miller and our financial backers McWin. The recent funding will scale WRP’s existing portfolio as well as developing and investing in new concepts, both in the UK and internationally,” Deeming said in a LinkedIn post.