
Jollibee Group introduces new brand identity
This move aims to attract new franchise partners and investors.
The Jollibee Group has officially introduced its new corporate identity.
Whilst its legal entity name remains “Jollibee Foods Corporation,” “Jollibee Group” will now be the official corporate name.
The update includes a redesigned logo, updated brand structure, and a standardised naming convention.
This initiative is designed to support the company's business and attract new franchise partners and investors.