Piccolo Me gives away 2,000 boxes of fries ahead of World Fries Day

The first 50 app orders at each store receive regular fries, whilst stocks last.

Piccolo Me will give away around 2,000 boxes of free fries across its stores on 10 July, ahead of World Fries Day.

The promotion, which the family-owned business has dubbed "Fry-day," will be available at participating locations nationwide.

The first 50 customers at each participating store to place an order through the Piccolo Me app will receive a free regular serving of fries, whilst stocks last.

The giveaway follows a series of AI-generated, fry-themed videos the company has shared on social media in recent days.

According to the company, the campaign is intended as a lead-up to the official World Fries Day celebration.