Gong cha launches Harry Potter drinks as film turns 25

Fans can collect Hogwarts-themed merchandise through 31 August.

Gong cha has partnered with Warner Bros. Discovery Global Consumer Products to launch a campaign to celebrate the 25 years since the premiere of Harry Potter and the Philosopher’s Stone.

From 7 July to 31 August, Gong cha is introducing Harry Potter-themed drinks, packaging, and merchandise.

At the heart of the campaign is a new limited-edition beverage inspired by an iconic feature in Harry Potter’s world - the Elder Wand. The drink features Gong cha’s signature lime black tea or green tea, topped with a delicate elderflower-flavoured foaming powder.

Light, floral and refreshing, the beverage provides the essence of a European summer, combining subtle fruit notes with fresh greenery for a refined and distinctive flavour.

Drinks are presented in specially designed Harry Potter-inspired cups, alongside a range of collectable merchandise celebrating the Hogwarts houses. These include coasters, keychains and plushie accessories, each designed to capture the identity and spirit of Gryffindor, Slytherin, Ravenclaw and Hufflepuff. Selected items will be available as part of promotional mechanics, rewarding customers with exclusive merchandise when purchasing qualifying beverages.

“We are delighted to bring a touch of magic to Gong cha stores around the world. This campaign is a celebration of one of the most beloved stories of our time, reimagined through our drinks, our packaging and our in-store celebrations. We’re always looking for new ways to connect with our guests and this partnership allows us to create something truly special for Harry Potter fans old and new,” Paul Reynish, CEO of Gong cha, said.