Zizzi rolls out World Cup deal offering Italians free main course
Customers who are not Italian can receive a 30% discount on food items.
Italian nationals dining at Zizzi will be given a free main course between 8 and 18 June if they present a valid Italian passport and purchase a full-price drink.
The campaign, called “Forza Italia, Forza Zizzi,” presents the offer as a themed promotion tied to Italian heritage and the summer football season.
The offer is framed as a way for Italian customers in the UK to “make up” for Italy’s absence from this year’s football tournament.
The chain also references the large Italian community living in the UK in positioning the promotion.
Customers who are not Italian can receive a 30% discount on food items—including starters, sharers, mains, and desserts—available until the end of the tournament’s group stage on 26 June.
