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Jollibee cracks Top 5 strongest restaurant brands globally
Its Brand Strength Index rose to 87.9 out of 100.
Jollibee has been ranked the fifth-strongest restaurant brand worldwide, according to the Brand Finance Restaurants 25 2026 report.
Its Brand Strength Index rose to 87.9 out of 100, up from 83.9 a year earlier.
The report also shows that Jollibee is the only Philippine company on the list of the 25 most valuable restaurant brands and the only brand from Southeast Asia included in the ranking.
Jollibee’s brand value increased by 32% to $3.3b in 2026, placing it 18th globally.
