Valentine’s Day delivers busiest Whopper Wednesday of 2025
Burger King has unveiled its annual consumption habit report.
Burger King has unveiled its consumption habit report, Burger King Unwrapped 2025, revealing what shaped the country’s appetite this year.
Valentine’s Day 2025 delivered the busiest ‘Whopper® Wednesday’ of the year, as Brits turned to flame-grilled satisfaction on the most romantic day in the calendar
A year of major football wins led to major feasts, with Bacon Double Cheese XL sales rocketing by 77% in Tottenham as fans celebrated the end to their trophy drought, whilst Liverpool marked the league triumph with Chilli Cheese Bites.
Tottenham Hale also topped the charts for the most Wagyu burger sales.
The Chicken Royale© took the headline spot this summer as festivalgoers enjoyed their post-field recovery, with orders surging by 35%.
In London, the Double Whopper became the unofficial marathon finisher’s medal, surging as runners sought a well-earned, flame-grilled victory
Fans ate 41% more Bacon BBQ Beef Stackers on the day The Lionesses reached the Women’s Final.
Truffle Mayo Loaded Fries doubled in sales during Fresher’s Week. Meanwhile, A-Level Results Day (14 August) saw the Share Box hit an all-time high.
On New Year’s Day, Brits kicked off 2025 with Halloumi Fries orders surging as the most popular side.
The Chicken Royale© was the most ordered after 10PM and every Sunday in 2025, the 20-piece sides order peaked.
- Meanwhile, regions that also top the report are:
- Swindon – Chicken Royale© capital (outside London) & Memphis BBQ hotspot
- Yeading – The Vegan Royale™ capital of the UK
- Inverness – Bacon & Egg Butty capital
- Reading – Halloumi Fries homeland
- Cumbernauld – Chicken Royale© with Cheese champions
- Bootle – BBQ Double devotees
- Aldershot – Chilli Cheese Bites central
- Guildford – Nuggets HQ
- Liverpool – Hamburger heartland
The BK Unwrapped 2025 report follows last year, when Burger King unveiled the breakdown of its different consumer habits.
